Company Filing History:
Years Active: 2019-2020
Title: Eitan Shay: Innovator in Online Advertising Technologies
Introduction
Eitan Shay is a notable inventor based in Palo Alto, CA, who has made significant contributions to the field of online advertising technologies. With a total of 2 patents, his work focuses on enhancing user interaction with advertisements through predictive analytics.
Latest Patents
One of Eitan Shay's latest patents is titled "Predicting user interactions with objects associated with advertisements on an online system." This invention allows an online system to predict the amount of interaction a user will have with an advertisement based on their prior interactions. By determining the expected value of presenting the advertisement, the system can rank advertisements and select the most relevant ones for the user. Additionally, the advertisement may set a threshold for user interaction, which can influence whether the user is eligible to see the ad.
Another significant patent is "Monitoring conversions and fee determination of online advertisements using a social networking system." This patent outlines a method for tracking user interactions with advertisements and determining fees based on conversion events. When a user engages with an advertisement, the system records this interaction and assesses whether it meets specific criteria to calculate the appropriate fee for the advertisement's presentation.
Career Highlights
Eitan Shay is currently employed at Facebook, Inc., where he continues to develop innovative solutions in the realm of online advertising. His work has been instrumental in shaping how advertisements are presented to users, ensuring that they are both relevant and engaging.
Collaborations
Eitan has collaborated with notable colleagues, including Richard Bill Sim and Jun Yang, who have contributed to his projects and innovations in the advertising technology space.
Conclusion
Eitan Shay's contributions to online advertising technologies demonstrate his commitment to enhancing user experience through innovative solutions. His patents reflect a deep understanding of user behavior and the dynamics of online advertising, making him a key figure in this evolving field.