Location History:
- Beverly Hills, CA (US) (2010)
- El Segundo, CA (US) (2017)
Company Filing History:
Years Active: 2010-2017
Title: Innovations by Inventor Earl Cox
Introduction
Earl Cox is a notable inventor based in El Segundo, California. He has made significant contributions to the field of targeted advertising through his innovative patents. With a total of two patents to his name, Cox has developed systems that enhance the effectiveness of advertising by utilizing advanced technologies.
Latest Patents
Cox's latest patents include a "Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising." This system selects an asset, such as an advertisement, for a current user of a user equipment device, like a digital set-top box in a cable network. The system operates in a learning mode to gather user inputs and develop evidence that characterizes multiple users of the audience. In its working mode, it processes current user inputs to match the current user to one of the identified users, utilizing fuzzy logic and stochastic filtering to improve user characterization and matching.
Another significant patent is the "Fuzzy logic based viewer identification for targeted asset delivery system." This targeted advertising system employs a machine learning tool to select an asset for a current user of a user equipment device. Similar to his previous patent, it operates in a learning mode to gather user inputs and develop characterizations of multiple users. The machine learning tool then processes current user inputs to match the current user to identified users, enhancing the targeting of assets based on individual user characteristics.
Career Highlights
Earl Cox is currently associated with Invidi Technologies Corporation, where he continues to innovate in the field of advertising technology. His work focuses on improving the precision of targeted advertising, making it more relevant to individual users rather than just households.
Collaborations
Cox has collaborated with notable coworkers such as Patrick Michael Sheehan and Alden Lloyd Peterson, II. These collaborations have likely contributed to the development and refinement of his innovative patents.
Conclusion
Earl Cox's contributions to targeted advertising through his patents demonstrate his commitment to innovation in technology. His work not only enhances advertising effectiveness but also personalizes the user experience, making it more relevant and engaging.