Donald L Gilley

Title: The Innovations of Donald L. Gilley

Introduction

Donald L. Gilley is an accomplished inventor based in Danville, CA (US). He is known for his innovative contributions to the field of television audience measurement. With a focus on enhancing the understanding of viewer preferences, Gilley's work has significant implications for the broadcasting industry.

Latest Patents

Gilley holds a patent for a "Passive television audience measuring system." This invention involves methods and apparatus designed to determine the preferences of individuals viewing broadcast television programs. The system imperceptibly senses the proximity of persons to television sets within viewing distance in private homes, provided that permission for such sensing has been obtained. The technology allows for the automatic correlation of sensed proximity to the television programs being broadcast, enabling the determination of which programs were viewed in specific rooms and by how many individuals.

Career Highlights

Throughout his career, Gilley has demonstrated a commitment to innovation in the realm of television technology. His work has paved the way for more accurate audience measurement techniques, which are crucial for advertisers and broadcasters alike. Gilley's patent reflects his ability to merge technology with practical applications in everyday life.

Collaborations

Gilley has collaborated with Gilbert R. Marguth, Jr., further enhancing the development of his innovative ideas. Their partnership exemplifies the importance of teamwork in the pursuit of technological advancements.

Conclusion

Donald L. Gilley's contributions to the field of television audience measurement highlight his innovative spirit and dedication to improving viewer understanding. His patent serves as a testament to the potential of technology to transform how we engage with media.