Company Filing History:
Years Active: 2020-2022
Title: The Innovative Contributions of Devin Shields
Introduction
Devin Shields is a notable inventor based in Rixeyville, Virginia. He has made significant contributions to the field of advertising effectiveness through his innovative patents. With a total of 2 patents, Shields has developed systems that enhance the understanding of how advertising impacts consumer behavior.
Latest Patents
One of Devin Shields' latest patents is a "System and method for measuring the relative and absolute effects of advertising on behavior-based events over time." This patent describes systems and techniques that measure advertisement effectiveness based on behavior-based outcomes, such as site visits, number of pages consumed, searches, and both online and offline transactions. The system employs an automated model to assess the impact of exposures and impressions on these outcomes by utilizing panel data, cookie-based data, and combinations thereof. The techniques involve a test and control approach to calculate effectiveness, where the test group consists of individuals exposed to a campaign, while the control group remains unexposed. For those in the test group, a continuous analysis of impressions and other variables during a pre-period is conducted to determine behavior-based outcomes over a specified time after exposure. Consequently, the automated model generates metrics that illustrate both absolute and relative impacts on future behavior.
Career Highlights
Devin Shields is currently employed at Comscore, Inc., where he continues to innovate in the realm of advertising analytics. His work focuses on developing methodologies that provide deeper insights into consumer interactions with advertisements.
Collaborations
Shields collaborates with talented professionals in his field, including Christopher Shea Haarstick and Todd Talkington. These collaborations enhance the development of innovative solutions in advertising effectiveness.
Conclusion
Devin Shields exemplifies the spirit of innovation in advertising technology. His contributions through patents and collaborative efforts continue to shape the understanding of consumer behavior in response to advertising.