Graduated from:
- University of Waterloo (Canada)
- Massachusetts Institute of Technology (USA)
Location History:
- Belmont, MA (US) (2020 - 2021)
- Arlington, MA (US) (2012 - 2023)
Company Filing History:
17 out of 25 
4 out of 410 
3 out of 31 
Years Active: 2012-2023
Title: Deb Kumar Roy: Pioneering Innovator in Audience Engagement and Media Affinity
Introduction:
Deb Kumar Roy is an accomplished inventor and innovator based in Arlington, MA, who has made significant contributions to the field of audience engagement and media affinity. With 22 patents to his name, Roy has played a key role in the development of technologies that analyze social interest in time-based media, providing valuable insights into audience response metrics and ratings. This article delves into Roy's latest patents, highlights his career achievements, explores his notable collaborations, and recognizes his invaluable contributions to the innovation landscape.
Latest Patents:
Roy's most recent patents revolve around generating audience response metrics and ratings from social interest in time-based media. These innovations involve mapping relevant social media content items to specific time-based media events and using these associations to calculate metrics indicative of audience engagement and response. These metrics, termed Audience Response Metrics (ARMs), provide valuable information on the virality, depth, and breadth of the audience's response, contributing to a comprehensive ratings system for time-based media.
Career Highlights:
Over the course of his career, Roy has made substantial strides in the field of media analytics and audience engagement. He has been associated with renowned companies such as Bluefin Labs, Inc. and Twitter, Inc. While working at Bluefin Labs, Inc., Roy actively contributed to the development of technologies that enhance audience measurement and engagement through real-time social media analysis. His work at Twitter, Inc. further solidified his expertise in analyzing vast amounts of social media data and extracting valuable insights.
Collaborations:
Throughout his professional journey, Roy has had the opportunity to collaborate with esteemed individuals in the industry. Notably, he has worked alongside Michael Ben Fleischman, a renowned figure in the sphere of data analytics and social media intelligence. Fleischman's expertise complemented Roy's innovations, leading to groundbreaking advancements in audience response metrics and media analytics. Additionally, Jeremy Rishel, another influential professional, has collaborated with Roy in pushing the boundaries of media affinity estimation. Together, their contributions have fostered the development of cutting-edge technologies in this domain.
Conclusion:
Deb Kumar Roy's extensive patent portfolio and remarkable innovations have transformed the way we understand audience engagement and media affinity. Through his expertise in generating audience response metrics and ratings from social interest in time-based media, Roy has proven instrumental in enhancing our comprehension of viewer behavior and preferences. Collaborating with industry-leading companies and renowned individuals, Roy has consistently pushed the boundaries of innovation, leaving an indelible mark on the field. His contributions continue to resonate, driving the advancement of technologies that shape the future of media analysis and engagement.