Company Filing History:
Years Active: 2020
Title: David Paul Capel: Innovator in Advertising Technology
Introduction
David Paul Capel is a notable inventor based in Belmont, CA (US). He has made significant contributions to the field of advertising technology, holding a total of 4 patents. His work focuses on enhancing the efficiency and effectiveness of advertising systems.
Latest Patents
One of his latest patents is titled "Modifying advertisement bids using predicted advertisement performance." This innovative advertising system provides advertisements to client devices by identifying previously selected advertisements. It determines which presentations of the advertisement are still in-flight and have not yet resulted in a conversion event. The system predicts total advertising spend based on these in-flight advertisements and adjusts a paced bid accordingly. This adjustment is made by assessing whether the estimated total advertising spend is above or below the expected spending needed to reach the budget for the advertising campaign.
Another significant patent is "Scheduling events for a dynamic audience platform." This system receives event information describing an event performed by a user with a content provider. It identifies a property associated with the content provider whose aggregation conditions are satisfied by the event. The system selects an aggregator to send the information based on the user and stores an event entry in its aggregator store. The aggregator then determines an aggregate value of the user for the property based on event entries associated with the user and the property. The system provides a content item to the user based on audience conditions being satisfied by the aggregate value.
Career Highlights
David Paul Capel is currently employed at Facebook, Inc., where he continues to innovate in the advertising technology space. His work has had a significant impact on how advertisements are managed and optimized in real-time.
Collaborations
Throughout his career, David has collaborated with notable coworkers such as Loren William Abrams and Jinfu Leng. These collaborations have contributed to the development of advanced advertising solutions.
Conclusion
David Paul Capel is a prominent figure in the field of advertising technology, with a focus on optimizing advertisement performance and audience engagement. His innovative patents and contributions continue to shape the future of advertising systems.