Location History:
- Atwater, CA (US) (2018 - 2019)
- Vallejo, CA (US) (2016 - 2020)
Company Filing History:
Years Active: 2016-2020
Title: David Innes-Gawn: Innovator in Strategic Advertising Solutions
Introduction
David Innes-Gawn is a notable inventor based in Vallejo, CA (US), recognized for his contributions to the field of advertising technology. He holds a total of 5 patents, showcasing his innovative approach to enhancing advertising strategies.
Latest Patents
Among his latest patents, David has developed systems and methods for planning, executing, reviewing, and reporting the results of advertising campaigns on television. His inventions involve a demand-side platform that receives ad slot opportunities from TV programming sources. This platform analyzes the ad slots to create a prioritized list of placement opportunities for advertisers. Each ad slot is evaluated based on past viewership data and desired targeting characteristics, which may include conventional age and gender targeting, as well as strategic targeting characteristics. Scores are established for each ad slot based on projected on-target impressions and associated costs. The results can be viewed across various parameters, including network, day, and daypart. After the completion of a campaign, actual viewership data is processed and reported to assess the campaign's effectiveness.
Career Highlights
David has had a significant career, working with prominent companies such as Adobe Systems Inc. and Adobe, Inc. His experience in these organizations has contributed to his expertise in advertising technologies and strategic campaign management.
Collaborations
David has collaborated with talented individuals in the industry, including Alexander R Hood and Jason Lopatecki. These collaborations have likely enriched his work and contributed to the development of innovative advertising solutions.
Conclusion
David Innes-Gawn stands out as an inventor who has made significant strides in the realm of advertising technology. His patents reflect a deep understanding of strategic advertising and its execution, making him a valuable contributor to the industry.