Daniel Mark Mason

Title: The Innovative Mind of Daniel Mark Mason

Introduction

Daniel Mark Mason is a notable inventor based in Rumson, NJ (US). He has made significant contributions to the field of mobile advertising technology. His innovative approach has led to the development of a unique patent that enhances the way advertisements are contextualized for users.

Latest Patents

Mason holds a patent for "Systems and methods for contextualizing services for inline mobile banner advertising." This patent focuses on processing advertisement opportunities when a user views content on a mobile device. The technology involves an agent on the mobile device that contextualizes a portion of the page being viewed. It identifies and sends contextual data to a contextualization service, which then selects a campaign from multiple options to deliver an inline banner advertisement. This dynamic approach allows for advertisements to be contextualized based on the content being viewed, rather than being predetermined.

Career Highlights

Daniel Mark Mason has established himself as a key figure in the mobile advertising industry. His work at Vibrant Media Limited has allowed him to explore innovative solutions that enhance user experience and engagement. His patent reflects his commitment to advancing technology in a way that benefits both advertisers and consumers.

Collaborations

Mason collaborates with Alistair Russell, a fellow innovator in the field. Their partnership has contributed to the development of cutting-edge advertising solutions that leverage contextual data for improved effectiveness.

Conclusion

Daniel Mark Mason's contributions to mobile advertising through his patent demonstrate his innovative spirit and dedication to enhancing user experiences. His work continues to influence the industry and pave the way for future advancements in advertising technology.