Dale Thomas

Title: Innovations by Inventor Dale Thomas

Introduction

Dale Thomas, an inventive mind hailing from Bayside, NY, holds an impressive portfolio of two patents. These innovations reflect his expertise in leveraging viewership data to optimize advertising strategies, marking significant advancements in the way network operators recommend ad spots to their customers.

Latest Patents

Dale's most recent patents focus on reach and frequency estimation for advertising. The first patent, titled "Reach and Frequency Estimator," describes a system that utilizes viewership data collected via set-top boxes (STBs) from individual households (HHs). This system enables network operators to recommend ad spots based on the percentage of households likely to view them and the average frequency with which they are expected to watch these ads. The patent emphasizes compiling the available network and daypart ad spots per broadcast week to ensure that the recommended ad spots meet certain thresholds regarding reach and frequency.

The second patent, referred to as "System and Method for Reach and Frequency Estimator," similarly utilizes viewership data from STBs. It focuses on the same principles of estimating which ad spots are most likely to be effective for viewers based on established thresholds. Both patents display Dale's commitment to innovating within the advertising sector by improving the decision-making process for network operators.

Career Highlights

Dale is currently employed at Csc Holdings, LLC, where he brings his innovative ideas to fruition. His work embodies the intersection of technology and advertising, illustrating how data can enhance the effectiveness of marketing strategies. His geographical base in Bayside, NY, places him within a vibrant community of media and technology professionals.

Collaborations

Throughout his career, Dale has collaborated with talented professionals, including Nandhita Karunanithi and Colleen Moraghan. These collaborations have undoubtedly contributed to the development of innovative concepts and the successful execution of projects within the company. Working alongside such skilled individuals enhances Dale's ability to push the boundaries of advertising technology.

Conclusion

Dale Thomas stands out as an influential inventor in the realm of advertisement efficiency. His two patents showcase his forward-thinking approach and dedication to improving how advertisers connect with audiences. As the industry continues to evolve, innovations like those developed by Dale will be crucial in shaping the future of advertising.