Company Filing History:
Years Active: 2010-2012
Title: Brian P Canning: Innovator in Advertising Measurement Systems
Introduction
Brian P Canning is a notable inventor based in Brooklyn, NY (US). He has made significant contributions to the field of advertising measurement, holding a total of 4 patents. His work focuses on utilizing consumer purchase behavior to enhance television targeting and advertising effectiveness.
Latest Patents
Canning's latest patents include innovative strategies and tools for processing and analyzing data within an advertising measurement system. This system is accessible through a software-as-a-service model or a client-downloaded computer program. It is designed to receive and process various types of data, including household media exposure data, product purchase data, advertising data, program data, and demographic data. The data is obtained from multiple sources, such as television set-top boxes located in consumers' households. Canning's patents emphasize the importance of matching and cross-correlating data to calculate return on advertising investment measurements and optimize media placement for specific households. Additionally, methods for protecting the privacy of communicated data are also disclosed in his patents.
Career Highlights
Brian P Canning is currently associated with Tra, Inc., where he continues to develop and refine his innovative ideas in advertising technology. His work has positioned him as a key figure in the industry, contributing to advancements that enhance the effectiveness of advertising strategies.
Collaborations
Canning has collaborated with notable colleagues, including Pavel Bochman and William Morris Harvey. These partnerships have fostered a creative environment that encourages the development of cutting-edge solutions in advertising measurement.
Conclusion
Brian P Canning's contributions to the field of advertising measurement systems demonstrate his commitment to innovation and effectiveness in targeting consumers. His patents reflect a deep understanding of consumer behavior and the importance of data in optimizing advertising strategies.