Company Filing History:
Years Active: 2022-2024
Title: Brent Halliburton: Innovator in Online Advertising Technology
Introduction
Brent Halliburton is a notable inventor based in Columbia, MD (US). He has made significant contributions to the field of online advertising technology, holding 2 patents that showcase his innovative approach to digital marketing solutions.
Latest Patents
One of Brent's latest patents is titled "Systems and methods for administering an online advertiser bidding interface." This computer-implemented method provides a bidding interface to advertisers through a web server. Advertisers can bid on online advertising inventory of an online publisher, with the bidding interface displaying a variety of targeting elements. The method involves receiving targeting information from the advertiser through these elements and generating an advertising bid based on the received information. A system is also included for administering this online advertiser bidding interface.
Career Highlights
Brent Halliburton is currently associated with Yahoo Ad Tech LLC, where he continues to develop innovative solutions in the advertising technology space. His work focuses on enhancing the efficiency and effectiveness of online advertising through advanced bidding systems.
Collaborations
Brent has collaborated with talented individuals such as James Fellows and Eric Bosco, contributing to the development of cutting-edge advertising technologies.
Conclusion
Brent Halliburton's contributions to online advertising technology through his patents and work at Yahoo Ad Tech LLC highlight his role as an influential inventor in the industry. His innovative methods continue to shape the future of digital marketing.