Company Filing History:
Years Active: 2018-2021
Title: Boaz Ram: Innovator in Online Advertising Analytics
Introduction
Boaz Ram is a notable inventor based in Sunnyvale, California. He has made significant contributions to the field of online advertising through his innovative patents. With a total of 2 patents, Ram has developed systems that enhance the effectiveness of advertising campaigns.
Latest Patents
One of Boaz Ram's latest patents focuses on conducting dynamic media lift studies concurrently with operating online advertising campaigns. This patent discloses systems and methods for running media lift studies while an advertising campaign is active. The process involves substituting a non-intended ad in an ad slot while tracking it as belonging to the primary advertiser. This non-intended ad can be an advertisement for a second advertiser, an alternate ad for the first advertiser, or even a blank ad. After the campaign concludes, the attribution results for the intended ads are adjusted based on the performance of the non-intended ads. This method provides insights into the net media lift resulting from the intended ads, typically at no additional cost to the advertiser. Additionally, the analysis results can be compared across different attribution data providers to identify which offers the most accurate data.
Career Highlights
Throughout his career, Boaz Ram has worked with prominent companies such as Adobe, Inc. and Adobe Systems Incorporated. His experience in these organizations has allowed him to refine his skills and contribute to advancements in advertising technology.
Collaborations
Some of his notable coworkers include John Hughes and Jason Lopatecki. Their collaboration has likely contributed to the innovative projects and patents that Ram has developed.
Conclusion
Boaz Ram's work in online advertising analytics showcases his innovative spirit and dedication to improving advertising effectiveness. His patents reflect a deep understanding of the complexities of media lift studies and their application in real-world advertising campaigns.