Company Filing History:
Years Active: 2020
Title: The Innovative Mind of Benjamin Casey Roberts
Introduction
Benjamin Casey Roberts is an accomplished inventor based in Belmont, California. He has made significant contributions to the field of advertising technology. His innovative approach has led to the development of a unique patent that enhances the efficiency of advertisement bidding systems.
Latest Patents
Roberts holds a patent for "Modifying advertisement bids using predicted advertisement performance." This advertising system provides advertisements to client devices by identifying previously selected advertisements. It determines which presentations of the advertisement are still in-flight and have not yet resulted in a conversion event. The system predicts total advertising spend based on these in-flight advertisements and adjusts a paced bid accordingly. This adjustment is made by assessing whether the estimated total advertising spend is above or below the expected spending needed to reach the budget for the advertising campaign. This innovative method can increase or decrease the paced bid, optimizing the overall advertising strategy.
Career Highlights
Benjamin Casey Roberts is currently employed at Facebook, Inc., where he continues to push the boundaries of advertising technology. His work focuses on improving the effectiveness of advertisement delivery and performance prediction. With a patent portfolio that includes 1 patent, Roberts has established himself as a key player in the industry.
Collaborations
Roberts has collaborated with notable colleagues such as David Paul Capel and Harsh Doshi. Their combined expertise contributes to the innovative projects at Facebook, Inc., enhancing the company's advertising capabilities.
Conclusion
Benjamin Casey Roberts exemplifies the spirit of innovation in the advertising technology sector. His contributions, particularly through his patent, demonstrate a commitment to improving advertisement performance and efficiency. His work continues to influence the way advertisements are managed and optimized in the digital landscape.