Azim Sonawalla

Title: Azim Sonawalla: Innovator in Privacy-Driven Advertising

Introduction

Azim Sonawalla is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertising technology, particularly in the realm of privacy protection. His innovative approach addresses the challenges of targeted advertising while safeguarding personally identifiable information (PII).

Latest Patents

Sonawalla holds a patent for a system titled "Connecting web publisher inventory to programmatic exchanges without third-party cookies." This invention focuses on serving targeted advertisements while protecting user privacy. The system receives an item of PII, such as a telephone number or email address, which is then hashed. This hashed information is used to look up a node in an identity graph corresponding to the user. The node contains a link uniquely associated with the individual, returned in an encrypted form. An envelope is created containing this link, which is set as a first-party cookie on the user's browser. When the user visits another website, the envelope is decrypted, and the link is encrypted using different methods for various demand-side platforms (DSPs). This process allows for real-time display advertisement setting on the user's browser.

Career Highlights

Azim Sonawalla is currently employed at LiveRamp, Inc., where he continues to develop innovative solutions in the advertising technology space. His work focuses on enhancing user privacy while enabling effective advertising strategies.

Collaborations

Sonawalla collaborates with talented professionals in his field, including Ian Meyers and Andrew K Day. Their combined expertise contributes to the advancement of privacy-centric advertising technologies.

Conclusion

Azim Sonawalla is a pioneering inventor whose work in privacy-driven advertising is shaping the future of the industry. His innovative patent demonstrates a commitment to protecting user information while facilitating targeted advertising.