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For the Inventor, By the Inventor

Saratoga, CA, United States of America

Amit J Patel

This inventor holds 32 USPTO granted patents and 3 published patent applications, plus 3 CIPO patents, primarily in Cosmetic Formulations. Top assignees: Google Inc., Mary Kay Inc., Coast Southwest, Inc.. Active years: 1999-2023.

IDiyas Innovation Intelligence. (2026). Inventor Profile: Amit J Patel. Retrieved from https://idiyas.com/inventor/amit-j-patel-fdksp46z

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

USPTO Granted Patents = 32 

% Patents Active = 75.0


Average Co-Inventor Count = 1.6

ph-index = 10

Forward Citations = 784(Granted Patents)


Location History:

  • Cleveland Heights, OH (US) (1999)
  • Mountain View, CA (US) (2011 - 2013)
  • Cupertino, CA (US) (2000 - 2014)
  • Dallas, TX (US) (2000 - 2016)
  • Saratoga, CA (US) (2011 - 2020)
  • Euless, TX (US) (2018 - 2020)
  • Placentia, CA (US) (2020 - 2023)

Company Filing History:

goldMedal15 out of 33,987 
 
Google Inc.
 patents
silverMedal7 out of 466 
 
Mary Kay Inc.
 patents
bronzeMedal4 out of 4 
 
Coast Southwest, Inc.
 patents
4. 3 out of 9,639 
 
Hewlett-Packard Company
 patents
5. 2 out of 4 
 
Kapp Surgical Instrument, Inc.
 patents
6. 1 out of 5,603 
 
Vmware, Inc.
 patents

Years Active: 1999-2023

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Areas of Expertise:
UV Resistant Materials
Foam Boosting Blend
Stable Emulsions
Ad Serving Configurations
Guar Gum Compounds
Search Result Highlighting
Event Detection
Network Access Verification
VDI Storage
Minimally Invasive Surgery
Surgical Retractor
Computer Language Interpreter
32 patents (USPTO):Explore Patents
1. 11723856 - Use of UV resistant active materials on hair (2023-08-15),
2. 10835481 - Use of UV resistant active materials on hair (2020-11-17),
3. 10762536 - Using the utility of configurations in ad serving decisions (2020-09-01),
4. 10653602 - Foam boosting saccharide blend (2020-05-19),
5. 10504153 - Using the utility of configurations in ad serving decisions (2019-12-10),
6. 10052274 - Foam boosting saccharide blend (2018-08-21),
7. 9918912 - Stable three-phased emulsions (2018-03-20),
8. 9569548 - Systems and methods for highlighting search results (2017-02-14),
9. 9271903 - Stable three-phased emulsions (2016-03-01),
10. 8719079 - Adjusting ad costs using document performance or document collection performance (2014-05-06),
11. 8691248 - Stable three-phased emulsions (2014-04-08),
12. 8560559 - Highlighting occurrences of search terms (2013-10-15),
13. 8494900 - Adjusting ad costs using document performance or document collection performance (2013-07-23),
14. 8440173 - Guar gum containing compounds (2013-05-14),
15. 8413219 - Verifying access rights to a network account having multiple passwords (2013-04-02),

Title: Amit J. Patel: Innovator in Ad Serving Technologies

Introduction

Amit J. Patel, based in Saratoga, California, is a prominent inventor in the field of advertising technology. With an impressive portfolio of 19 patents, Patel has made significant contributions that enhance the efficacy of ad serving systems. His innovative ideas reflect a deep understanding of how various elements interact within digital advertising.

Latest Patents

Among his latest patents, Patel focuses on using the utility of configurations in ad serving decisions. This innovation proposes a novel approach to generating sets of ads with diverse characteristics, rather than simply accepting competing ads to determine a single winning ad through auctions. His methods involve an arbitration function that selects the optimal set of ads, taking into account various factors such as colors, positions, fonts, and how they affect the overall usefulness of the ads. This groundbreaking work aims to create a more efficient advertising experience for advertisers, end users, document publishers, and ad serving entities.

Career Highlights

Amit J. Patel has had a distinguished career, with significant tenures at major technology firms. He has worked at Google Inc. and Hewlett-Packard Company, where he utilized his expertise in developing and refining advertising technologies. His contributions have led to advancements that streamline the ad serving process and improve user engagement.

Collaborations

Patel has collaborated with notable individuals such as David L. desJardins and Hal Ronald Varian. Their joint efforts in the field of advertising technology have produced innovative solutions that address the complexities of digital marketing and user interaction.

Conclusion

In conclusion, Amit J. Patel stands out as a key inventor in the realm of ad serving technologies. His 19 patents and innovative approaches have not only transformed how ads are displayed but have also underscored the importance of configurations in advertising decisions. As the digital landscape continues to evolve, Patel's work will likely remain influential in shaping the future of advertising.

Profile summary based on public USPTO records.
Data Sources: USPTO Patent Grant XML, Patent Center, EPO & CIPO • Normalized by IDiyas Innovation Graph. Methodology & provenance architecturePlease report any incorrect information to [email protected]
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