Company Filing History:
Years Active: 2016
Title: Alistair Russell: Innovator in Mobile Advertising Technology
Introduction
Alistair Russell is a notable inventor based in London, GB. He has made significant contributions to the field of mobile advertising technology. His innovative approach focuses on enhancing user experience through contextualized advertising.
Latest Patents
Alistair Russell holds a patent for "Systems and methods for contextualizing services for inline mobile banner advertising." This patent outlines systems and methods for processing advertisement opportunities when a user views content on a mobile device. The technology involves an agent on a mobile device that contextualizes a portion of the page being viewed to identify and send contextual data to a contextualization service. This service selects a campaign from multiple options to deliver an inline banner advertisement relevant to the content being viewed. The dynamic nature of this system allows for advertisements to be contextualized at the moment of viewing, enhancing the relevance and effectiveness of mobile advertising.
Career Highlights
Alistair Russell is currently associated with Vibrant Media Limited, where he continues to innovate in the field of digital advertising. His work focuses on creating solutions that improve the way advertisements are delivered to users, ensuring they are relevant and timely.
Collaborations
Alistair collaborates with various professionals in his field, including his coworker Daniel Mark Mason. Their combined expertise contributes to the advancement of mobile advertising technologies.
Conclusion
Alistair Russell's contributions to mobile advertising through his innovative patent demonstrate his commitment to enhancing user experience. His work at Vibrant Media Limited continues to influence the landscape of digital advertising technology.