Alex Gawley

Title: Alex Gawley: Innovator in Mobile Advertising Technology

Introduction

Alex Gawley is a notable inventor based in Palo Alto, CA, who has made significant contributions to the field of mobile advertising technology. With a total of 2 patents, Gawley's work focuses on enhancing user experience through innovative methods that utilize accelerometer data.

Latest Patents

Gawley's latest patents include a method and apparatus using accelerometer data to serve better ads. This invention involves a mobile device equipped with an accelerometer and a processing unit that interprets motion information. The content selector in this system chooses a media format based on the physical state of the mobile device, ensuring that content is displayed appropriately. Notably, if the device is in a specific type of motion, the content may be withheld from display.

Another significant patent is the system and method for determining interest in promotional content displayed on a mobile communication device. This invention describes a promotional display that transitions between visible and hidden states based on user interaction. The system allows for a dynamic engagement with promotional content, enhancing the overall user experience.

Career Highlights

Alex Gawley is currently employed at Google Inc., where he continues to innovate in the realm of mobile technology. His work has been instrumental in developing systems that improve how advertisements are served to users, making them more relevant and engaging.

Collaborations

Gawley has collaborated with notable colleagues such as Surojit Chatterjee and Chrix Erik Finne, contributing to a dynamic team focused on advancing mobile advertising solutions.

Conclusion

In summary, Alex Gawley's contributions to mobile advertising technology through his patents and work at Google Inc. highlight his role as an influential inventor in the tech industry. His innovative approaches continue to shape the future of how promotional content is delivered to users.