The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 06, 2018
Filed:
Oct. 01, 2013
Excalibur Ip, Llc, New York, NY (US);
Saurabh Dixit, Sunnyvale, CA (US);
Matt Earls, Santa Barbara, CA (US);
Supreeth Rao, Sunnyvale, CA (US);
Anurag Ojha, Santa Clara, CA (US);
Jianning Dong, Mountain View, CA (US);
Excalibur IP, LLC, Sunnyvale, CA (US);
Abstract
An system can include a server that includes or is associated with a keyword price recommendation module. The module can be configured to recommend an optimal price for a keyword, per referral event, in a search engine marketing campaign. For making such a recommendation, the module can be configured to determine revenue generated per referral event for the keyword according to a number of referral events for the keyword for a plurality of users and revenue generated for the keyword by the plurality of users. It can also be configured to select a return on investment percentage for the keyword, and determine the optimal price for the keyword according to the revenue generated per referral event and the return on investment percentage. Additionally or alternatively, the keyword price recommendation module can be configured to calculate the return on investment percentage for the keyword according to at least one market condition.