The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 14, 2017
Filed:
Apr. 02, 2015
Daniel Kang, San Francisco, CA (US);
Raymond Myers, Foster City, CA (US);
Sasha Solomon, San Francisco, CA (US);
Christine Donovan, Oakland, CA (US);
Ben Reiter, San Francisco, CA (US);
Daniel Kang, San Francisco, CA (US);
Raymond Myers, Foster City, CA (US);
Sasha Solomon, San Francisco, CA (US);
Christine Donovan, Oakland, CA (US);
Ben Reiter, San Francisco, CA (US);
Vungle, Inc., San Francisco, CA (US);
Abstract
Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.