The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 31, 2017
Filed:
Nov. 10, 2015
Google Inc., Mountain View, CA (US);
Alexander Collins, San Francisco, CA (US);
Gary Sivek, Pittsburgh, PA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus for selecting content items based on presentation context are presented. In one aspect, a method includes for each of a plurality of content item slots of a resource: obtaining first performance data based on a performance of content items that were presented in a navigational context in the content item slot; obtaining second performance data based on a performance of content items that were presented in a non-navigational context in the content item slot; determining, from the first and second performance data, a navigational performance adjustment factor for the content item slot, the navigational performance adjustment factor indicating, for the content item slot, a performance of content items presented in the navigational context relative to a performance of content items presented in the non-navigational context.