The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 28, 2017
Filed:
Jun. 29, 2011
Mehmet E. Dedeoglu, Plainsboro, NJ (US);
Iwao Fusillo, Merrick, NY (US);
Danny M. Yelle, South Windsor, CT (US);
Mehmet E. Dedeoglu, Plainsboro, NJ (US);
Iwao Fusillo, Merrick, NY (US);
Danny M. Yelle, South Windsor, CT (US);
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US);
Abstract
The present disclosure includes a system, method, and article of manufacture for spend based targeting and measurement. The method may comprise transmitting to a third party system a model and/or a measurement file associating a first party cookie ID with a model, and receiving, from the third party system, an updated model (and/or measurement) file associating a third party cookie ID with web-browsing data. The third party cookie ID may anonymously and uniquely correspond to the first party cookie ID, and the first party cookie ID may be stripped from the updated model (and/or measurement) file to de-identify a customer associated with the first party cookie ID. Moreover, the web-browsing data may be received by the third party system from a second party system.