The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 14, 2017

Filed:

Feb. 27, 2014
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventors:

Ronan Heffernan, Wesley Chapel, FL (US);

Kevin Geraghty, Dublin, CA (US);

Mark Kalus, New York, NY (US);

Mainak Mazumdar, Forest Hills, NY (US);

Ari Paparo, New York, NY (US);

Steven John Splaine, Tampa, FL (US);

Assignee:

THE NIELSEN COMPANY (US), LLC., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/173 (2006.01); H04L 12/26 (2006.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01); G06F 21/62 (2013.01); G06F 17/30 (2006.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04L 43/04 (2013.01); G06F 17/30864 (2013.01); G06F 21/6245 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0246 (2013.01); H04L 43/0876 (2013.01); H04L 67/1097 (2013.01); H04L 67/22 (2013.01); H04L 67/42 (2013.01);
Abstract

Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An method includes sending to a client computer, via a processor serving a first internet domain, a response to a first request, the first request sent to the first internet domain and indicative of access to media at the client computer, the response to instruct the client computer to send a second request to an intermediary serving a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, wherein the intermediary is to transmit first data about the second request to a data collection server of an audience measurement entity and second data about the second request to an entity of the second internet domain and logging an impression of the media.


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