The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 12, 2016

Filed:

Apr. 12, 2013
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Cameron G. Brown, Redmond, WA (US);

Abby Lee, Seattle, WA (US);

Brian J. Mount, Seattle, WA (US);

Daniel J. McCulloch, Kirkland, WA (US);

Michael J. Scavezze, Bellevue, WA (US);

Ryan L. Hastings, Seattle, WA (US);

John Bevis, Seattle, WA (US);

Mike Thomas, Redmond, WA (US);

Ron Amador-Leon, Duvall, WA (US);

Assignee:
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G09G 5/32 (2006.01); G06T 19/00 (2011.01); G02B 27/01 (2006.01); G06F 3/01 (2006.01); H04N 1/00 (2006.01); H04N 1/32 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06T 19/006 (2013.01); G02B 27/0172 (2013.01); G06F 3/011 (2013.01); H04N 1/00347 (2013.01); H04N 1/32101 (2013.01); G02B 27/017 (2013.01); G02B 2027/014 (2013.01); G02B 2027/0178 (2013.01); G06Q 50/01 (2013.01); H04N 2201/3245 (2013.01);
Abstract

Methods for generating and displaying personalized virtual billboards within an augmented reality environment are described. The personalized virtual billboards may facilitate the sharing of personalized information between persons within an environment who have varying degrees of acquaintance (e.g., ranging from close familial relationships to strangers). In some embodiments, a head-mounted display device (HMD) may detect a mobile device associated with a particular person within an environment, acquire a personalized information set corresponding with the particular person, generate a virtual billboard based on the personalized information set, and display the virtual billboard on the HMD. The personalized information set may include information associated with the particular person such as shopping lists and classified advertisements. The HMD may share personalized information associated with an end user of the HMD with the mobile device based on whether the particular person is a friend or unknown to the end user.


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