The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 10, 2016
Filed:
Apr. 23, 2014
Arvind Gupta, San Carlos, CA (US);
Wayne Chan, Millbrae, CA (US);
Raymond Myers, Foster City, CA (US);
Sasha Solomon, San Francisco, CA (US);
Daniel Kang, San Francisco, CA (US);
Michael Deignan, San Francisco, CA (US);
Arvind Gupta, San Carlos, CA (US);
Wayne Chan, Millbrae, CA (US);
Raymond Myers, Foster City, CA (US);
Sasha Solomon, San Francisco, CA (US);
Daniel Kang, San Francisco, CA (US);
Michael Deignan, San Francisco, CA (US);
Vungle, Inc., San Francisco, CA (US);
Abstract
Methods and systems are described for providing advertising services to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system sends a configuration file to the device in response to the configuration call. The configuration file includes different options for obtaining an advertisement (ad) to play on the device during an ad play event. The options include playing an ad cached on the device, obtaining at least one ad from an ad store of the system, and obtaining at least one ad from an advertising exchange that includes third party participants.