The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 10, 2016
Filed:
May. 24, 2011
Clarence C. Mysen, San Francisco, CA (US);
Gregory J. Friedman, Mountain View, CA (US);
Jennifer Liu Low, Cupertino, CA (US);
David A. Sloan, Palo Alto, CA (US);
Clarence C. Mysen, San Francisco, CA (US);
Gregory J. Friedman, Mountain View, CA (US);
Jennifer Liu Low, Cupertino, CA (US);
David A. Sloan, Palo Alto, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction.