Deal based communications via multiple channel options

Abstract

Architectures and techniques are described to provide a number of options to exchange information related to deals via a plurality of channels. Each of the communication channels may be utilized to exchange communications about different aspects of acquiring and redeeming deals. The channel options may be related to categories of computing devices, operating systems executed by computing devices, one or more sites, various forms of communication, client device applications, etc. A service provider that offers deals on behalf of merchants may determine one or more options for each communication channel with respect to merchants offering deals and with respect individuals that may participate in deals offered by the service provider. After determining the channel options for a deal offered by a particular merchant and for individuals designated to receive information about the deal, communications with respect to the deal may be exchanged over the channels via certain channel options.