The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 05, 2015

Filed:

Jan. 30, 2003
Applicants:

Anthony A. Shah-nazaroff, Santa Clara, CA (US);

Jean M. Goldschmidt Iki, San Jose, CA (US);

Kenneth A. Moore, BenLomond, CA (US);

David N. Hackson, Sunnyvale, CA (US);

Eric O. Smith, Scotts Valley, CA (US);

Inventors:

Anthony A. Shah-Nazaroff, Santa Clara, CA (US);

Jean M. Goldschmidt Iki, San Jose, CA (US);

Kenneth A. Moore, BenLomond, CA (US);

David N. Hackson, Sunnyvale, CA (US);

Eric O. Smith, Scotts Valley, CA (US);

Assignee:

Intel Corporation, Santa Clara, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 7/16 (2011.01); H04H 20/10 (2008.01); H04H 60/46 (2008.01); H04H 60/65 (2008.01); H04N 21/258 (2011.01); H04N 21/458 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 7/165 (2013.01); H04H 20/106 (2013.01); H04H 60/46 (2013.01); H04H 60/65 (2013.01); H04N 21/25891 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01);
Abstract

An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.


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