The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 10, 2015
Filed:
Dec. 20, 2012
Laura Cochran, San Diego, CA (US);
David R. Miller, Annandale, VA (US);
Jeff Stevens, San Diego, CA (US);
Mark Nelson, Rancho Santa Fe, CA (US);
Laura Cochran, San Diego, CA (US);
David R. Miller, Annandale, VA (US);
Jeff Stevens, San Diego, CA (US);
Mark Nelson, Rancho Santa Fe, CA (US);
The Nielson Company (US), LLC, Schaumburg, IL (US);
Abstract
Methods and apparatus are disclosed to generate market segmentation data with anonymous location data. A disclosed example method involves receiving geographic location information associated with a mobile phone user, associating the geographic location information with an identifier unrelated to personal information associated with the mobile phone user, identifying a home location associated with the geographic location information, and associating segmentation information with the identifier based on the home location and without referencing personal information of the mobile phone user.