The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 30, 2014
Filed:
Sep. 13, 2007
Cary Lee Bates, Rochester, MN (US);
Jim Chun-ta Chen, Rochester, MN (US);
Zachary Adam Garbow, Rochester, MN (US);
Gregory Edward Young, South St. Paul, MN (US);
Cary Lee Bates, Rochester, MN (US);
Jim Chun-Ta Chen, Rochester, MN (US);
Zachary Adam Garbow, Rochester, MN (US);
Gregory Edward Young, South St. Paul, MN (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Embodiments of the invention may be used to place a targeted advertisement on a billboard (or other advertising location) in an immersive virtual environment by determining the interests of a group of users at a given location to calculate an advertisement matching the whole group. The selected advisement may be based not only on the sum of individual interests for the avatars present in the particular location, but also current interaction between the avatars. As groups of users communicate with one another within a virtual world, the substance of their communications may contribute to what advertisement is selected and presented to the avatars at the advertising location.