The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 23, 2014
Filed:
Oct. 19, 2011
Edward W. Fordyce, Iii, Sedalia, CO (US);
Leigh Amaro, Redwood City, CA (US);
Michelle Eng Winters, Belmont, CA (US);
Nurtekin Savas, San Jose, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Ryan Hagey, Alameda, CA (US);
Edward W. Fordyce, III, Sedalia, CO (US);
Leigh Amaro, Redwood City, CA (US);
Michelle Eng Winters, Belmont, CA (US);
Nurtekin Savas, San Jose, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Ryan Hagey, Alameda, CA (US);
Visa U.S.A. Inc., San Francisco, CA (US);
Abstract
In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler and to store mapping data between first user identifiers and first account identifiers, a profile generator to generate a profile of a user based on the transaction data, and a portal coupled to the transaction handler to receive a query identifying a second user identifier used by the first tracker to track online activities of a user. The system is to identify a second account identifier of the user from the second user identifier based on the mapping data between the first user identifiers and the first account identifiers to facilitate targeted advertising using the profile of the user and/or to provide information about certain transactions of the user related to a previously presented advertisement.