The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2014
Filed:
Jan. 15, 2002
Taber B. Noble, Palos Verdes Estates, CA (US);
Gary M. Lehto, Palos Verdes Estates, CA (US);
Taber B. Noble, Palos Verdes Estates, CA (US);
Gary M. Lehto, Palos Verdes Estates, CA (US);
The DIRECTV Group, Inc., El Segundo, CA (US);
Abstract
Methods and systems for time shifting advertising to provide enhanced advertisement targeting are presented. An exemplary method of time shifting advertising of a video service comprises generating a private profile based upon a private play history of a receiver and receiving one or more predetermined advertisements, each of the one or more advertisements including meta data. The profile can be generated by a profiler within a receiver unit. The predetermined advertisements are selected and stored based upon the meta data and the private profile. A program is received and a targeted advertisement is selected from the subset of the predetermined advertisements based upon the meta data and the private profile and played with the program. Management of the advertisements (e.g. selecting and storing predetermined advertisements and selecting targeted advertisements) can be facilitated by an advertisement controller within the receiver.