The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 24, 2014
Filed:
Dec. 01, 2005
Matteo Maga, Milan, IT;
Paolo Canale, Rome, IT;
Astrid Bohe, Kronberg, DE;
Accenture Global Services Limited, Dublin, IE;
Abstract
A method and system that provide analytical tools for increasing average revenue per user (ARPU) allows users to design and execute marketing campaigns that target customers with a statistically significant likelihood of accepting a marketing campaign offer and generating the greatest increase in revenue. The method and system creates statistical models to determine an individual customer's propensity to respond positively to a campaign and propensity to generate increased revenue. The method and system scores the customers according to the customers' propensities, and uses the scoring results to select an optimal mix of customers to contact during the marking campaign.