The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 03, 2014
Filed:
Aug. 30, 2011
Edward W. Fordyce, Iii, Sedalia, CO (US);
Michelle Eng Winters, Belmont, CA (US);
Kevin Paul Siegel, Milpitas, CA (US);
Leigh Amaro, Redwood City, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Nurtekin Savas, San Jose, CA (US);
James Alan Vonderheide, La Canada, CA (US);
Diane C. Salmon, Lafayette, CA (US);
Edward W. Fordyce, III, Sedalia, CO (US);
Michelle Eng Winters, Belmont, CA (US);
Kevin Paul Siegel, Milpitas, CA (US);
Leigh Amaro, Redwood City, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Nurtekin Savas, San Jose, CA (US);
James Alan VonDerheide, La Canada, CA (US);
Diane C. Salmon, Lafayette, CA (US);
Visa U.S.A. Inc., San Francisco, CA (US);
Abstract
In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.