The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 31, 2013
Filed:
Nov. 23, 2009
Fernando Ruarte, San Francisco, CA (US);
Raj Narayan, Redwood City, CA (US);
Ryan Roslansky, San Francisco, CA (US);
Kiumarse Zamanian, Hillsborough, CA (US);
Adam Souzis, San Francisco, CA (US);
Emmanuel Job, San Francisco, CA (US);
Bryan Beresford, Redwood City, CA (US);
Hsinhong (Simon) Yeh, San Francisco, CA (US);
Anne Farmer, San Francisco, CA (US);
Bao-long Nguyen-trong, Alameda, CA (US);
Wendy Mazzoni, San Francisco, CA (US);
Dianna Gewing-mullins, Dublin, CA (US);
Jamie A. Maddaloni, San Francisco, CA (US);
Michael Tancinco, San Francisco, CA (US);
Rosanna Mairena, Hayward, CA (US);
Samir Arora, Woodside, CA (US);
Fernando Ruarte, San Francisco, CA (US);
Raj Narayan, Redwood City, CA (US);
Ryan Roslansky, San Francisco, CA (US);
Kiumarse Zamanian, Hillsborough, CA (US);
Adam Souzis, San Francisco, CA (US);
Emmanuel Job, San Francisco, CA (US);
Bryan Beresford, Redwood City, CA (US);
Hsinhong (Simon) Yeh, San Francisco, CA (US);
Anne Farmer, San Francisco, CA (US);
Bao-Long Nguyen-Trong, Alameda, CA (US);
Wendy Mazzoni, San Francisco, CA (US);
Dianna Gewing-Mullins, Dublin, CA (US);
Jamie A. Maddaloni, San Francisco, CA (US);
Michael Tancinco, San Francisco, CA (US);
Rosanna Mairena, Hayward, CA (US);
Samir Arora, Woodside, CA (US);
GLAM.Media, Inc., Brisbane, CA (US);
Abstract
A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.