The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 10, 2013
Filed:
Aug. 30, 2011
Edward W. Fordyce, Iii, Sedalia, CO (US);
Michelle Eng Winters, Belmont, CA (US);
Kevin Paul Siegel, Milpitas, CA (US);
Leigh Amaro, Redwood City, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Nurtekin Savas, San Jose, CA (US);
Edward W. Fordyce, III, Sedalia, CO (US);
Michelle Eng Winters, Belmont, CA (US);
Kevin Paul Siegel, Milpitas, CA (US);
Leigh Amaro, Redwood City, CA (US);
Charles Raymond Byce, Mill Valley, CA (US);
Nurtekin Savas, San Jose, CA (US);
Visa U.S.A. Inc., San Francisco, CA (US);
Abstract
In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on the transaction data, an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a transaction of the user, and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the transaction of the user. In one example, the profile includes a plurality of values representing aggregated spending of the user in various areas to summarize the transactions of the user.