The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2013
Filed:
Sep. 26, 2007
Paul Sutter, San Francisco, CA (US);
Naveen Nalam, San Francisco, CA (US);
Paul Sutter, San Francisco, CA (US);
Naveen Nalam, San Francisco, CA (US);
Quantcast Corporation, San Francisco, CA (US);
Abstract
A tracking identifier synchronization system using a convergent selection method comprises first party instructions accessed through a content provider and a synchronization system comprising a receiver, a composer and an output. First party instructions direct the client to submit a request comprising a third party cookie to a synchronization system. The composer generates setting instructions for execution at the client. Setting instructions comprise instructions to use a client-executed convergent selection method to select values first party cookies and, optionally, reporting instructions directing the client to transmit the values of client tracking identifiers. Repeated invocation of client-executed convergent selection methods results in the convergence of cookie values for many operational cases. Optionally, the synchronization system may generate third party cookie(s) using a convergent selection method based on the reporting data and compose a second set of third party cookie setting instructions for execution at the client.