The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2013
Filed:
Jul. 09, 2008
Andrei Z. Broder, Menlo Park, CA (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Donald Metzler, Santa Clara, CA (US);
Lance Riedel, Menlo Park, CA (US);
Peter Ciccolo, Sunnyvale, CA (US);
Andrei Z. Broder, Menlo Park, CA (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Donald Metzler, Santa Clara, CA (US);
Lance Riedel, Menlo Park, CA (US);
Peter Ciccolo, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.