The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2013
Filed:
Jul. 24, 2006
Mike Benveniste, Middleton, MA (US);
David F. Cheung, Potomac, MD (US);
Ruby Kennedy, Bedford, MA (US);
Yuchun Lee, Sudbury, MA (US);
Patrick Martin, Lexington, MA (US);
Mike Benveniste, Middleton, MA (US);
David F. Cheung, Potomac, MD (US);
Ruby Kennedy, Bedford, MA (US);
Yuchun Lee, Sudbury, MA (US);
Patrick Martin, Lexington, MA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign, with the promotion version history table recording promotion attribute values for each promotion version at runtime, producing a treatment history table for the marketing campaign, with the treatment history table representing promotion instances given to a group, producing a contact history table for the marketing campaign, the contact history table recording which contact entities were in which groups at runtime, linking the promotion version history table, the treatment history table, and the contact history table, wherein the linking preserves referential integrity between the promotion version history table, the treatment history table, and the contact history table, and producing the contact history from the promotion version history table, the treatment history table, and the contact history table.