The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 09, 2013

Filed:

Feb. 15, 2006
Applicants:

Shuzhen Nong, Bellevue, WA (US);

Ying LI, Bellevue, WA (US);

Tarek Najm, Kirkland, WA (US);

LI LI, Issaquah, WA (US);

Zheng Chen, Beijing, CN;

Hua-jun Zeng, Beijing, CN;

Benyu Zhang, Beijing, CN;

Yin LI, Redmond, WA (US);

Dean Carignan, Seattle, WA (US);

Ying-qing Xu, Beijing, CN;

Inventors:

Shuzhen Nong, Bellevue, WA (US);

Ying Li, Bellevue, WA (US);

Tarek Najm, Kirkland, WA (US);

Li Li, Issaquah, WA (US);

Zheng Chen, Beijing, CN;

Hua-Jun Zeng, Beijing, CN;

Benyu Zhang, Beijing, CN;

Yin Li, Redmond, WA (US);

Dean Carignan, Seattle, WA (US);

Ying-Qing Xu, Beijing, CN;

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.


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