The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 04, 2012
Filed:
Dec. 18, 2008
Applicant:
Kerem Tomak, San Francisco, CA (US);
Inventor:
Kerem Tomak, San Francisco, CA (US);
Assignee:
Yahoo! Inc., Sunnyvale, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 40/00 (2012.01);
U.S. Cl.
CPC ...
Abstract
Apparatuses, methods, and systems directed to deriving optimal parameters of a learning algorithm to maximize an objective function of online keyword auctions for bidded terms. Some embodiments of the invention simulate online keyword auctions based on historical data for the bidded terms, wherein the parameters of the simulated auctions such as market reserve prices of the bidded terms are determined by an adaptive learning algorithm. The values of the parameters of the learning algorithm are optimized by a stochastic optimization method to maximize an objective function for the auctions of the bidded terms.