The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 28, 2012
Filed:
Dec. 21, 2007
Debasis Bal, Bangalore, IN;
Jayanth Kalle Marasanapalle, Bangalore, IN;
Debasis Bal, Bangalore, IN;
Jayanth Kalle Marasanapalle, Bangalore, IN;
General Electric Company, Niskayuna, NY (US);
Abstract
An integrated business decision-making system is provided. The system comprises a data processing component, a prediction component and an optimization component. The data processing component is configured to process observational data related to one or more members of a target population. The prediction component is configured to predict a business measure based on one or more selected combinations of marketing actions and the observational data related to one or more of the members of the target population. The optimization component is configured to determine an optimal marketing action based on one or more of the selected combinations of marketing actions and the predicted business measure associated with each of the marketing actions. The optimization component is further configured to determine an optimal predicted business measure for the members of the target population, based on the optimal marketing action.