The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 27, 2011
Filed:
Feb. 05, 2007
Richard Williams, Dana Point, CA (US);
Jacob Kong, Irvine, CA (US);
Lawrence J. Hughes, Dana Point, CA (US);
Damodar Panigrahi, Irvine, CA (US);
Maria Luisa Kirgan, Irvine, CA (US);
Rasoul Hajikhani, Aliso Viejo, CA (US);
Richard Williams, Dana Point, CA (US);
Jacob Kong, Irvine, CA (US);
Lawrence J. Hughes, Dana Point, CA (US);
Damodar Panigrahi, Irvine, CA (US);
Maria Luisa Kirgan, Irvine, CA (US);
Rasoul Hajikhani, Aliso Viejo, CA (US);
Experian Marketing Solutions, Inc., Schaumberg, IL (US);
Abstract
A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.