The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 07, 2011
Filed:
Aug. 31, 2001
Carl Brock Brandenberg, Cresson, TX (US);
Robert L. Kay, Forth Worth, TX (US);
Kenneth J. Maxwell, Forth Worth, TX (US);
R. Brandon Cotter, Dallas, TX (US);
Carl Brock Brandenberg, Cresson, TX (US);
Robert L. Kay, Forth Worth, TX (US);
Kenneth J. Maxwell, Forth Worth, TX (US);
R. Brandon Cotter, Dallas, TX (US);
Wireless Agents, LLC, Fort Worth, TX (US);
Abstract
A method of presenting digital content to a user on a display of a computing device displaying a continuous stream of digital content in a stream portion of the display, obtaining a current context of the user and the computing device, providing contextual sensitivities for the digital content items, determining a value for the digital content item's relevance of being displayed, calculating a probability of displaying the digital content item based upon the value of the digital content item's relevance of being displayed, performing a random selection of the digital content item based upon the probability of displaying the digital content item, and presenting the digital content item in the stream of digital content being displayed.