The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2010
Filed:
Nov. 21, 2007
Ramazan Demir, Sherman Oaks, CA (US);
Jiaqi Jin, Harrison, NJ (US);
Kerem Tomak, San Francisco, CA (US);
Supratim Roy Chaudhury, Santa Clarita, CA (US);
Ramazan Demir, Sherman Oaks, CA (US);
Jiaqi Jin, Harrison, NJ (US);
Kerem Tomak, San Francisco, CA (US);
Supratim Roy Chaudhury, Santa Clarita, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method for maximizing page yield in advertisement display to Web users includes tracking click activity associated with advertisements displayed to users through a hierarchal set of search results pages associated with a keyword; tracking bidding activity by advertisers related to the keyword and corresponding advertisements of the advertisements; applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.