The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 28, 2010
Filed:
Nov. 20, 2007
Ramazan Demir, Sherman Oaks, CA (US);
Jiaqi Jin, Harrison, NJ (US);
Kerem Tomak, San Francisco, CA (US);
Supratim Roy Chaudhury, Santa Clarita, CA (US);
Ramazan Demir, Sherman Oaks, CA (US);
Jiaqi Jin, Harrison, NJ (US);
Kerem Tomak, San Francisco, CA (US);
Supratim Roy Chaudhury, Santa Clarita, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method for valuating an advertiser considered for acquisition includes capturing click-related data by users with reference to a plurality of advertisements owned by a plurality of advertisers in a keyword market; calculating a marginal value of each of the plurality of advertisers as a function of a plurality of averaged market factors, wherein the marginal value of an additional advertiser is also calculated to result in at least an estimated displaced revenue if at least one advertisement of the additional advertiser for at least one keyword were competitively included in the keyword market; and deciding whether to pursue the additional advertiser based on the marginal value of the additional advertiser as associated with the at least one keyword.