The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 31, 2010
Filed:
Dec. 15, 2005
Shuzhen Nong, Bellevue, WA (US);
Ying LI, Bellevue, WA (US);
Tarek Najm, Kirkland, WA (US);
LI LI, Issaquah, WA (US);
Hua-jun Zeng, Haidian District, CN;
Zheng Chen, Haidian District, CN;
Benyu Zhang, Haidian District, CN;
Shuzhen Nong, Bellevue, WA (US);
Ying Li, Bellevue, WA (US);
Tarek Najm, Kirkland, WA (US);
Li Li, Issaquah, WA (US);
Hua-Jun Zeng, Haidian District, CN;
Zheng Chen, Haidian District, CN;
Benyu Zhang, Haidian District, CN;
Microsoft Corporation, Redmond, WA (US);
Abstract
Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.