The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 09, 2010
Filed:
May. 05, 2001
Michael Neal, San Francisco, CA (US);
Krishna Venkatraman, Menlo Park, CA (US);
Rob Parkin, San Francisco, CA (US);
Suzanne Valentine, Atlanta, GA (US);
Phil Delurgio, Dana Point, CA (US);
Hau Lee, Los Altos, CA (US);
Michael Neal, San Francisco, CA (US);
Krishna Venkatraman, Menlo Park, CA (US);
Rob Parkin, San Francisco, CA (US);
Suzanne Valentine, Atlanta, GA (US);
Phil Delurgio, Dana Point, CA (US);
Hau Lee, Los Altos, CA (US);
DemandTec, Inc., San Mateo, CA (US);
Abstract
Methods and apparatus for creating a promotional event calendar are provided. A sales model and a cost model are created The value of offers and promotional events using the sales model and cost model is determined. Combinations of offers and promotional events based on determined value are selected to create a promotion event calendar subject to the conditions from at least one store. The apparatus includes an econometric engine for modeling sales as a function of price to create a sales model, a financial model engine for modeling costs to create a cost model, a promotional engine coupled to the econometric engine, and financial model engine to receive input from the econometric engine and financial model engine. The promotional engine analyzes a plurality of offers and a plurality of promotional events to optimally match offers with promotional events to create a promotional event calendar.