The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 22, 2009
Filed:
Mar. 29, 2006
Toby H. Walker, Seattle, WA (US);
David L. Selinger, Seattle, WA (US);
John M. Rauser, Seattle, WA (US);
Patrik P. Sundberg, San Francisco, CA (US);
Toby H. Walker, Seattle, WA (US);
David L. Selinger, Seattle, WA (US);
John M. Rauser, Seattle, WA (US);
Patrik P. Sundberg, San Francisco, CA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
An apparatus and methods advantageously select content items for dynamically-generated web pages in an intelligent and virtually autonomous manner. This permits the operator of the web site to rapidly identify and respond to trends, thereby advantageously updating the web site relatively quickly and efficiently without or with less time consuming and expensive manual labor. User interaction for a plurality of users with the web site is collected in a database. For various content items, the database is mined to extract relationships between probability and references of select attributes in probability models. When a new web page is requested, attributes, which can include attributes associated with a user, are used as references to the applicable probability models of selected content items, combined with value weighting to generate expected values, and selected for use in the web page at least partially based on the expected values.