The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 31, 2006
Filed:
May. 05, 2001
Phil Delurgio, Walnut Creek, CA (US);
Hua Lee, Los Altos, CA (US);
Michael Neal, San Francisco, CA (US);
Rob Parkin, San Francisco, CA (US);
Suzanne Valentine, Atlanta, GA (US);
Krishna Venkatraman, Menlo Park, CA (US);
Phil Delurgio, Walnut Creek, CA (US);
Hua Lee, Los Altos, CA (US);
Michael Neal, San Francisco, CA (US);
Rob Parkin, San Francisco, CA (US);
Suzanne Valentine, Atlanta, GA (US);
Krishna Venkatraman, Menlo Park, CA (US);
DemandTec, Inc., San Carlos, CA (US);
Abstract
Apparatus and method for determining an optimum promotion plan for merchandising of products for sale. A scenario/results processor enables a user to prescribe an optimization scenario, and presents the optimum promotion plan to the user, where the optimum promotion plan is determined by execution of the optimization scenario. The demand engine models relationships between potential prices of the products and market demand for the products, where the potential prices correspond to potential promotion events and potential supplier offers. The activity based cost engine estimates demand chain costs for the products based upon the market demand. The promotion optimization engine employs the market demand and the demand chain costs to determine the optimum promotion plan, where the optimum promotion plan maximizes a merchandising performance figure of merit according to the optimization scenario, and where the optimum promotion plan comprises a subset of the promotion events and potential supplier offers.