The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 05, 2005
Filed:
Nov. 28, 2000
Howard Young, Richmond Hill, CA;
Cynthia Adiano, Bryan, TX (US);
Navin Enand, Cornelius, NC (US);
Martha Ernst, Farmersville, OH (US);
Harvey Thompson, Ridgefield, CT (US);
May Sun Zia, Bexley, OH (US);
Howard Young, Richmond Hill, CA;
Cynthia Adiano, Bryan, TX (US);
Navin Enand, Cornelius, NC (US);
Martha Ernst, Farmersville, OH (US);
Harvey Thompson, Ridgefield, CT (US);
May Sun Zia, Bexley, OH (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A loyalty suite business method is described for building profitable customer relationships. The method is based on a combination of Customer Relationship Management (CRM), Business Intelligence (BI) and Customer Value Management (CVM). The structure of the method is based on an engagement model, followed by phases, activities, tasks, work products and technique papers. The Loyalty Suite approach takes a customer-centered view and integrates CRM operational processes, customer collaboration touchpoints and CRM analytical processes. This results in identification of factors which engender loyalty from a customer perspective. This then determines the enablers and capabilities needed by a client enterprise seeking to deliver customer value.